SEO & Local SEO
Get found on Google by customers who are ready to buy.
Get found in Google for the services you offer.
What is SEO & Local SEO?
SEO is the work of getting your site to rank for what your customers actually type into Google. Local SEO narrows that to your town or service area, which for most businesses is where the money is. It is slow, compounding and, done honestly, the cheapest source of enquiries you will ever build.
What the work actually looks like
Not magic, and not a monthly PDF of jargon. It is keyword research grounded in what your customers really search, pages built or rewritten to answer those searches properly, technical fixes so Google can crawl a fast and healthy site, a Google Business Profile treated as the asset it is, and a steady, patient approach to reviews and local reputation. Off-site, I pursue the links a real business earns, from suppliers, trade bodies, local press and directories that matter, and I never buy the other kind. One penalty costs more than a decade of shortcuts saves.
The timeline, without the sales gloss
Most businesses see meaningful movement inside three to six months; brand-new domains and brutal markets sit at the slower end. Anyone promising page one in a fortnight is either lying or about to do something to your site that you will pay for later. What I promise instead is visibility of the work: you will always know what I did this month, why, and what moved. If a tactic stops earning its place, I drop it and tell you.
How I measure it
Rankings are the scoreboard, not the prize. The report that matters counts enquiries: calls, forms and quote requests traced back to organic search, tracked properly from day one. That is also how we decide where the effort goes next quarter, on evidence rather than instinct.
A note on who this suits
SEO rewards businesses planning to be here in two years, because that is when the compounding gets interesting. If you need enquiries this month, ads are the honest recommendation and I will make it. The strongest setups I run pair a modest ad budget for the immediate term with SEO building underneath, then rebalance as the organic side takes weight.
What's included
Everything you get when you work with me on SEO & Local SEO.
Who it's for
- Businesses that want to be found on Google over time
- Local service businesses targeting nearby customers
- Sites with content and pages worth ranking
Good to know
- SEO is a long-term investment, not an overnight fix
- Paid ads (PPC) are a separate service
- Results depend on competition and your starting point
The difference it makes
More qualified traffic
Rank for the searches your ideal customers are already making.
Local visibility
Show up in the map pack and local results across your service area.
Long-term value
SEO keeps working and compounding long after paid ads stop.
Better website
Faster, cleaner, more usable pages benefit every visitor.
Clear reporting
See exactly how your rankings and enquiries are growing.
A simple, transparent process
Audit
I review your site, rankings and local presence.
Strategy
I prioritise the keywords and fixes with the biggest impact.
Optimise
I improve on-page, technical and local signals.
Grow and report
I refine month on month and report on progress.
What to expect, and when
Audit and technical fixes
Content and on-page work
Rankings build and compound
Reporting and refinement
SEO & Local SEO packages
Final pricing depends on your goals, competition and requirements.
Local SEO
Improve your visibility in local search.
- Keyword and local targeting
- On-page optimisation
- Google Business Profile work
- Monthly reporting
Ongoing, rolling monthly
Ad spend is not included in management fees.
Request a QuoteSEO & Local SEO: common questions
Still not sure? Ask me anything or start with a quick audit.
Ask a questionSEO is an ongoing investment. Most businesses start to see meaningful movement within three to six months, depending on competition and your starting point.
Local SEO helps you appear when nearby customers search for your services, including in the Google map pack and Google Business Profile results.
No reputable agency can guarantee a specific position, as Google decides rankings. I focus on proven, sustainable methods that steadily improve visibility and enquiries.
No. SEO earns organic (unpaid) rankings, so there is no ad spend involved, just my management fee.
Usually yes, so I can make on-page and technical improvements. I will guide you through granting access safely.
Ready to grow with SEO & Local SEO?
Tell me about your business and goals, and I will prepare a clear, tailored quote.