PPC / Google Ads Management

Pay-per-click puts you at the top of Google at the exact moment someone searches for what you do, and you only pay when they click. It is the fastest lever in marketing, and the easiest one to bleed money on, which is why the management matters more than the medium.

Where the money actually goes wrong

Most wasted ad spend hides in three places: searches that were never going to buy, clicks that land on a page that does not match the promise, and accounts run without conversion tracking, where nobody can say what a lead costs. Google's own automated suggestions, accepted uncritically, quietly widen your targeting and your bill. My job is mostly saying no to those suggestions on your behalf.

How I run an account

Proper keyword and competitor research before anything goes live, so we bid on intent rather than traffic. Tight campaign structure with ads written for each service, landing pages that carry the same message the ad made, and conversion tracking wired in before the first pound is spent. Then the real work: weekly pruning of the search terms that burn budget without producing enquiries. That pruning, unglamorous as it is, is where managed accounts beat set-and-forget ones month after month.

Budgets, plainly

For most local services, £300 to £1,500 a month in click budget is a realistic starting range; competitive fields like legal cost more per click and need the arithmetic done first. Your budget is paid straight to Google and is never hidden inside my fee. Before we start you will know the full monthly cost, and within the first month you will know your cost per enquiry, which is the only number that decides whether we scale up, hold or stop.

Your account, your data, your exit

The ad account stays in your name with your billing, I work in it through manager access you can revoke in one click, and every piece of history remains yours if we stop. Reporting is monthly, in plain English, and leads with what your budget brought back rather than how many impressions admired you from a distance.