Frequently Asked Questions
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Getting Started
New here? Start with the basics.
The quickest route is the Digital Presence Audit. We go through your website, your current marketing and the competitors who are beating you, then hand back a prioritised list of what to fix and in what order. You can act on it with us or take it away and do it yourself. If you already know what you need, submit a brief instead and we will quote for that directly.
Probably. We work with businesses across trades, professional services, clinics, property, hospitality and e-commerce, and we have industry pages for several of those. The channels do not change much between sectors, but the messaging and the search terms do, so that is where the tailoring happens. If your sector is unusual, say so in your enquiry and we will tell you honestly whether we are the right fit.
Usually within a week or two of agreeing the work. Audits and smaller pieces can often start sooner. Website builds depend on how quickly we can get content and feedback from you, which is normally the thing that sets the pace.
It is a fair question and we hear it often. The three things that usually go wrong are vague reporting, no clear owner of the work, and contracts that make leaving difficult. We publish starting prices, report on enquiries rather than vanity metrics, and run monthly work on a rolling basis so you can leave if it is not working. You keep every account and asset either way.
No. We handle the technical side and explain decisions in plain English. If a recommendation cannot be explained in a sentence you would repeat to a colleague, it probably needs rethinking.
We work with businesses across the UK. Most of the work happens remotely, with calls when they are useful and meetings in person where that is practical.
Services & Results
What we offer, timelines and what to expect.
Websites, SEO and local SEO, Google Ads, paid social, e-commerce marketing, content, email marketing, conversion rate optimisation, analytics and tracking, Google Business Profile and reputation work. The full list with starting prices is on the Services page. Most clients begin with one or two of these and add more once the first is paying for itself.
Most businesses see meaningful movement between three and six months, and less competitive local terms can move sooner. It depends on your starting point, how strong the sites above you are, and how much content and technical work is needed. Anyone promising rankings in weeks is either targeting terms nobody searches for or is not being straight with you.
Two to four weeks for most sites. Larger builds and online stores take longer. In practice the timeline is usually set by how quickly content, images and feedback come back, so the more prepared you are, the faster it goes.
It makes a large difference. Ads send people somewhere, and if that page is slow, unclear or awkward on a phone, you pay for clicks that were never going to convert. If your site is holding you back, we will say so before recommending ad spend rather than after.
No, and you should be wary of anyone who does. Google decides rankings and nobody can commit to a position on your behalf. What we will commit to is telling you what we are doing, why, and what it produced, so you can judge whether it is worth continuing.
We tell you. Every engagement has a point where we look at what came in against what it cost. If a channel is not earning its place, the honest answer is to change the approach or stop spending on it, and we would rather say that than quietly keep invoicing. It is also why the monthly work has no lock-in.
Not in the same service area for the same service. If we are running local SEO for a plumber in a town, we will not take on a second plumber competing for the same searches. Ask when you enquire and we will tell you straight away whether your area is free.
Pricing & Payments
Fees, VAT, ad spend and how billing works.
Starting prices for every package are published on the Packages page, so you can see the ballpark before speaking to anyone. The final figure depends on your goals, your market and how much work is involved, and you get that in writing before anything starts. There are no setup surprises later.
We are not currently VAT registered, so there is no VAT added to our fees. The figure you are quoted is the figure you pay. Ad budgets paid directly to Google or Meta are billed by them and follow their own VAT rules.
No. What you pay Google or Meta for advertising is separate from our management fee, and it goes straight to them from your own account. We will recommend a sensible starting budget and tell you when it is too low to produce meaningful data.
One-off projects such as websites are usually split, with a deposit to start and the balance on completion. Monthly services are billed at the start of each month. Everything is confirmed in the proposal before you commit, and you get an invoice for every payment.
Secure card payments online and bank transfer. Card payments are handled by our payment provider, so we never see or store your card details. Every payment produces an invoice you can download from your dashboard.
Yes. Ongoing work such as SEO, ads management and social media runs monthly on a rolling basis. One-off pieces like a website or an audit are quoted as a fixed price so you know the total before starting.
Working Together
Contracts, ownership, reporting and your time.
Yes. Monthly services run on a rolling basis and can be cancelled with reasonable notice, normally before your next billing date. There are no long lock-in contracts and no exit fees. Anything already built or set up stays with you.
Yes, all of it. The website, the content, the domain, the Google Ads and Meta accounts, the analytics property. We work inside accounts held in your name wherever possible, so if we part ways you keep everything and nothing needs rebuilding.
You get a report each month covering the numbers that matter for your business, which usually means enquiries, calls and sales rather than impressions. Conversion tracking is set up properly at the start so the figures reflect real results. You can also see project progress, proposals and invoices in your dashboard at any time.
Less than most people expect, but not none. Expect a proper conversation at the start, then roughly an hour a month for a review and any approvals. Website projects need more input early on, mainly content, images and feedback.
The person who scopes your work is the person who runs it. You will not be handed to an account manager who then relays messages to someone else. Where a specialist is needed for part of a job, we tell you who is involved.
We read your brief, come back to you with any questions, and send a clear proposal or quote covering scope, price and timescales. There is no obligation to proceed, and we would rather tell you the work is not right for you than sell it anyway.
Data, Access & Security
Account access, your data and what happens if we part ways.
Normally your website admin, Google Business Profile, Google Analytics and whichever ad accounts we are running. We ask for access to accounts you own rather than creating them under ours, and we request the lowest level of access that lets us do the job. If we ever need more, we ask first and explain why.
We only hold what we need to run the work and the account: your contact details, your brief, project files and billing records. Card details are handled by our payment provider and never reach us. Data is held in line with UK GDPR, and you can ask for a copy of what we hold or ask us to delete it.
Your accounts stay yours, and we remove our access on request. We keep billing records for as long as UK tax rules require, and delete the rest on request. There is no period where your marketing is held hostage while an account is transferred, because it was never in our name to begin with.
The strategy, the account management and most of the delivery are done in-house. Where a job needs a specialist, for example a particular development task, we say so up front and remain responsible for the result and for anyone we bring in.