Email Marketing

Email is still the cheapest way to talk to people who have already put their hand up. No algorithm sits between you and the inbox, the list is yours, and the economics barely change as it grows. Most small businesses are sitting on a list they have never properly used; that is usually where I start.

Automations first, campaigns second

The flows that run themselves earn the most per hour of work: a welcome sequence that introduces the business properly, abandoned-cart and quote-follow-up emails that catch people at the moment of hesitation, post-purchase emails that ask for the review, and a win-back for the customers who drifted. I build these once, test them, and let them work every day. Campaigns and newsletters sit on top, sent when there is genuinely something to say.

Deliverability and the rules, handled

Emails only work if they arrive. I set up the technical records inboxes now demand, keep the list clean, and run everything in line with UK GDPR and PECR: proper consent, easy unsubscribes and no bought lists, ever. This is not just compliance hygiene; permission is why email converts in the first place.

Written like a person, measured like a channel

The emails read like they came from you, not from a template factory: plain subject lines, one clear message, one clear next step. Reporting covers opens and clicks because they help diagnose, but the number worth watching is what each flow and campaign brought in, tracked through to enquiries or orders.

Yours to keep

The platform account, the list and every automation stay in your name. If we stop working together, everything keeps running exactly as built. That should be normal in this industry; I make a point of it because it is not.