A fast, mobile-first website built to turn visitors into enquiries.
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The results
1.4s
Page load (was 8s)
-38%
Mobile bounce rate
2.7x
Enquiries per month
<30s
Time to first enquiry
The challenge
Their site was five years old, took the best part of eight seconds to load on a phone, and the contact form sat three clicks deep. Most visitors arrived on mobile and left without ever seeing what the business actually did.
What we did
We rebuilt it mobile-first around a single job: get the right person to make contact. Page weight came down by roughly two thirds, the phone number and enquiry form are reachable from every screen, and the copy leads with what they do rather than who they are.
The full story
The old website looked dated and, more importantly, it was costing enquiries. Pages were slow, the layout broke on phones, and the contact form was buried three clicks deep. Visitors were arriving from Google and leaving without getting in touch.
We started with the numbers, not the design. Using analytics and a short round of customer interviews, we mapped where people dropped off and what they were actually trying to do. Almost everyone wanted the same three things: to understand the service, to trust the business, and to make contact quickly.
The rebuild put those three jobs first. A clear hero, proof and reviews near the top, and a contact option on every screen. We kept the brand but modernised the type, spacing and imagery so it felt current without a full rebrand.
On the technical side we moved to a lean, mobile-first build, compressed and lazy-loaded every image, and set up proper conversion tracking so future decisions are led by data rather than opinion.
Duration
5 weeks
Built on
WordPress
Services used
The new site pays for itself. We are getting enquiries from people who would have bounced before, and it finally looks like the business we actually are.
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